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March 22-25, 2027
New Orleans Ernest N. Morial Convention CenterNew Orleans, LA

Cater+Event Schedule 2027

Beyond Weddings: What Every Caterer Can Learn from Higher Education Hospitality

Valerie McKinney  (Director, Hospitality Services, Kennesaw State University)
Pass Type: Cater+Event Conference Pass, VIP All Access - Get your pass now!
Track: On- or Off-Premise Catering, Leadership & Professional Development
Vault Recording: TBD
Audience Level: All

Higher education hospitality is one of the most operationally complex segments of the catering industry. University catering teams routinely transition between executive dinners, commencement ceremonies, student events, donor receptions, conferences, athletics, and large-scale campus celebrations—all while managing multiple venues, diverse client expectations, institutional policies, and strict financial accountability.

While most caterers focus on a single market segment, higher education requires teams to successfully operate multiple catering models simultaneously. The systems developed to support this level of complexity provide valuable operational strategies that any catering organization can adopt.

This session explores how higher education hospitality has evolved into a blueprint for building scalable operations, improving communication, strengthening logistics, diversifying revenue streams, and maintaining exceptional service across a wide variety of event types. Attendees will learn practical approaches for balancing customization with standardization, coordinating large-scale operations, building strategic partnerships, and creating operational systems that increase consistency without sacrificing hospitality.

Whether you manage a boutique catering company, hotel, venue, university, stadium, or multi-unit operation, you'll leave with proven ideas that can improve efficiency, elevate the client experience, and better prepare your organization for sustainable growth.