Cater+Event Schedule 2027
You've Priced for Profit, But What About the Cash: Why Profits Alone Won't Grow Your Event Business
Ekima Smith (CEO/Founder, EDCAC)
Location: 262
Date: Tuesday, March 23
Time: 10:00 am - 11:00 am
Pass Type:
Cater+Event Conference Pass, VIP All Access -
Get your pass now!
Track:
Business, Financials & Operations, Leadership & Professional Development
Vault Recording: TBD
Audience Level: All
When a floral designer creates a centerpiece, they don't just make one side beautiful and call it done. Every angle has to deliver the full experience, because it will be seen from every angle. Pricing works the same way.
This session invites event professionals and creatives to see their pricing from every angle. Using the EDCAC Pricing Cycle Model, attendees will learn how to build a price that does two things: generates profit and supports cash flow. Because in a creative business, it's not enough for the numbers to look good on the spreadsheet. The money has to actually be there when you need it to pay your team, reinvest in your business, and sustain the work you love.
If you've ever had a fully booked season and still felt broke, this session was made for you.
This session invites event professionals and creatives to see their pricing from every angle. Using the EDCAC Pricing Cycle Model, attendees will learn how to build a price that does two things: generates profit and supports cash flow. Because in a creative business, it's not enough for the numbers to look good on the spreadsheet. The money has to actually be there when you need it to pay your team, reinvest in your business, and sustain the work you love.
If you've ever had a fully booked season and still felt broke, this session was made for you.