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March 22-25, 2027
New Orleans Ernest N. Morial Convention CenterNew Orleans, LA

Cater+Event Schedule 2027

"WOW!" with Intention

Cameron Rust  (Senior Director, Experience Design, Hello! Destination Management)
Kate Calderon  (Vice President, National Director of Creative, Hello! Destination Management)
Location: TBD
Date: Wednesday, March 24
Time: 12:00 am - 1:00 am
Pass Type: Cater+Event Conference Pass, VIP All Access - Get your pass now!
Track: Trends & Design, Technology & AI
Vault Recording: TBD
Audience Level: All

"Wow" doesn't come from bigger budgets or louder moments, it comes from intention. In this fast-paced, visual session, Cameron Rust and Kate Calderon break down how big ideas become unforgettable experiences through tiny, deliberate details.

Blending real-world case studies with candid, panel-style conversation, this session shows how sensory details, sense of place, and elevated design choices turn events into stories guests can feel. From arrivals that instantly signal intention, to thoughtfully layered sound, texture, lighting, and flow, you'll see how multisensory design guides emotion, energy, and engagement without overwhelming the experience.

Rather than chasing trends, the focus is on differentiation... how to create contrast and rhythm across an agenda so every moment feels intentional, elevated, and memorable. Together, we unpack what actually makes events feel upscale and how to root experiences authentically in place.

Attendees will walk away with practical ways to design smarter, tell better stories, and create events that don't just look good, but feel meaningful, thoughtful, and worth remembering.