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Cater+Event
March 22-25, 2027
New Orleans Ernest N. Morial Convention CenterNew Orleans, LA
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Cater+Event Schedule 2027

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All Sessions Speakers

Visual Selling in the AI Era: Building Trust and Closing Faster

Julie Novack  (CEO & Co-Founder, PartySlate)
Pass Type: Cater+Event Conference Pass, VIP All Access - Get your pass now!
Track: Technology & AI, Sales & Marketing
Vault Recording: TBD
Audience Level: All
Julie Novack

The way clients discover and choose event professionals has fundamentally changed. Today's consumers make decisions visually and emotionally long before they ever schedule a call or site visit. From discovery to proposal, visual content and AI are reshaping trust, personalization, and buying decisions across the entire customer journey.

In this session, Julie Novack, CEO and Co-Founder of PartySlate, explores how leading event companies are using AI and visual selling to build trust faster, personalize the client experience, remove friction from the sales process, and close clients more efficiently. Drawing from insights across millions of event photos and thousands of event businesses, Julie will share practical strategies to modernize the customer journey while strengthening the human connection that defines hospitality.