Cater+Event Schedule 2027

Fundraising events represent one of the most valuable, and often misunderstood, segments of the event industry. While some see nonprofits as more challenging clients, those who understand how to work with them effectively unlock reliable, valuable repeat business year after year.
Yet despite this opportunity, many fundraising events are still approached the same way as social or corporate events. The reality? Nonprofit events operate under a completely different set of pressures, priorities, and success metrics.

In this session, A.J. Steinberg, CFRE, will show you how to work with nonprofit clients more effectively and strategically. You'll gain insight into what's really driving their decisions—from revenue goals to donor expectations—and learn how to align your services to support both their mission and your bottom line.

Walk away with practical strategies to communicate more effectively, build trust faster, and position yourself as a valued partner—so you can win more nonprofit business and keep it.