Cater+Event Schedule 2027
The Middle Matters Most; Why the Magic of Client Retention Happens Between Booking and Event Day
Deanna Wunsch (Senior Event Producer, 2Shea Catering)
Pass Type:
Cater+Event Conference Pass, VIP All Access -
Get your pass now!
Track:
Sales & Marketing, Event Planning
Vault Recording: TBD
Audience Level: All
Winning the sale is only the beginning.
The weeks and months between contract signing and event day are where trust is built, referrals are earned, and unforgettable experiences begin. Yet many companies unintentionally neglect this critical phase of the client journey.
In this session, Deanna Wunsch shares strategies for creating intentional touchpoints that reduce client anxiety, improve communication, strengthen relationships, and increase referrals—without adding unnecessary workload.
Attendees will leave with a framework for transforming ordinary follow-up into extraordinary hospitality.