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March 22-25, 2027
New Orleans Ernest N. Morial Convention CenterNew Orleans, LA

Cater+Event Schedule 2027

How to Tell People No...and Make Them Like It: Push back without creating friction, guide with confidence, & build stronger client & vendor relationships

Jen Trotter  (Owner, Lip Service Makeup (Bridal Beauty Team) - Speaking is under The Jen Trotter)
Pass Type: Cater+Event Conference Pass, VIP All Access - Get your pass now!
Track: Sales & Marketing, Event Planning
Associations & Accreditations: WIPA member
Vault Recording: TBD

Are you the event pro who says “sure!” when you really mean NO? Apologizes for things that aren’t your fault? Agrees to the impossible timeline, bends the rule or takes the booking you already know you’ll regret...all because you don’t want a client, vendor partner, or team member to be mad at you?

Yeah. We need to talk.

When clients trust us to deliver high-stakes weddings and events, demanding timelines, and experiences that have to work, they need more from us than an immediate “yes” to everything they ask for.

We’ll dig into why we’re so afraid to push back, how language and tone completely change the way people receive what we say, when a simple NO is exactly what’s needed, and how to use your experience and expertise to lead people toward better decisions.

Because you CAN tell people no...and not only have them like the answer, they might just like and trust YOU even more because of it!

Attendees will learn:

• Why saying NO feels so risky...especially when the booking, the client or vendor relationship or someone’s opinion of you feels like it’s on the line.

Why clients don’t need another YES...they need a confident expert who can take control, guide the process and tell them what actually works.

• How to master the exact words and phrases that make NO easier to hear and turn pushback into an effective, positively received tool...with real-world examples attendees can use immediately.