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March 22-25, 2027
New Orleans Ernest N. Morial Convention CenterNew Orleans, LA

Cater+Event Schedule 2027

From Green Room to Grand Gala: Mastering Headliner Entertainment

Sarah James  (Director of Sales, Live Nation Worldwide, INC)
Pass Type: Cater+Event Conference Pass, VIP All Access - Get your pass now!
Track: Event Mgmt & Production, Event Planning
Vault Recording: TBD

Dreaming of a show-stopping performance for your next corporate reception, awards show, or milestone celebration? This essential breakout session pulls back the curtain on booking and managing headlining entertainment for private events. You will learn how to

• Strategically Select Headliners within Budget Constraints: Develop a systematic approach to identifying, evaluating, and ultimately selecting headlining talent that aligns perfectly with your event's vision, audience, and, critically, your allocated budget.

• Effectively Interpret Riders and Select Compatible Vendors: Learn to thoroughly analyze and understand artist riders, and then leverage this knowledge to select and manage the appropriate production, technical, and hospitality vendors to meet specific headliner requirements.

• Master On-Site Production Logistics & Crisis Management: Gain the ability to plan, execute, and oversee all aspects of a headlining performance's production logistics, while also developing robust strategies to anticipate, mitigate, and expertly handle unexpected challenges or last-minute changes.