Cater+Event Schedule 2027

Many wedding professionals are leaving money on the table. But, it's not because they lack talent. It's because their client experience is driven by emotion instead of strategy. In an effort to be liked, avoid conflict, or overdeliver, many business owners become "money martyrs" by overgiving, undercharging, and quietly eroding their profitability. In this session, 19-year industry veteran Kawania shares how to design a client journey that not only "wows," but protects your time, reinforces your value, and drives long-term revenue. From onboarding to off-boarding, you'll learn how to implement intentional systems and communication strategies that position you as the expert, create an elevated client experience, and turn your couples into enthusiastic brand ambassadors without sacrificing your boundaries or your bottom line.