Cater+Event Schedule 2027

In today's competitive events landscape, attention is the new currency—and short-form video is one of the most powerful tools catering and event professionals can use to attract clients, showcase expertise, and drive bookings.

In this practical and engaging session, photographer and filmmaker Chip Dizard shares how catering and event businesses can use short-form video to stand out in crowded markets and turn everyday moments into compelling marketing assets. Attendees will learn how to create scroll-stopping videos that highlight their brand, process, and client experience—using simple techniques that don't require expensive equipment or complex production.

This session focuses on real-world strategies tailored to service-based businesses, including how to capture attention in the first few seconds, what types of videos convert viewers into inquiries, and how to build a repeatable content workflow that fits into a busy event schedule. Participants will leave with clear, actionable ideas they can implement immediately to elevate their visibility, credibility, and client engagement.