Cater+Event Schedule 2027
Beyond Bookings: How Venues Can Increase Profits by 40% Through Strategic Vendor Partnerships
Today's most successful venues are no longer simply renting space — they are becoming trusted event partners that create complete guest experiences while dramatically increasing profitability.
In this session, venue owner and industry leader Craig Howard shares proven strategies for transforming venues into high-performing event businesses through intentional vendor alignment, operational systems, and value-driven service expansion. Attendees will learn how to strategically partner with caterers, planners, decorators, entertainment providers, and specialty vendors in ways that elevate client experience while generating significant new revenue streams.
This presentation will show venue owners and managers how to increase profits by more than 40% without compromising service quality, brand reputation, or operational efficiency. Participants will gain practical tools for creating mutually beneficial vendor relationships, packaging services effectively, improving client retention, and positioning their venue as a one-stop solution in an increasingly competitive market.
Whether you operate a wedding venue, event center, banquet hall, or multi-purpose facility, this session provides actionable strategies that can be implemented immediately.